The best product and the most attractive service remain invisible without proper presentation. In order to show your offerings in the correct light and market them successfully you have to be versatile. It takes more than imagination, thorough information management and familiarity with sales methods. Most important above all is the ability to change perspective. In order to know what satisfies the customer it is essential to see the world through the eyes of the customer.
The area of marketing & logistics describes the interface to the customer and therefore is a particularly sensitive part of an organisation. Demands and requirements of the customer are the most crucial factors. The customer’s product selection secures not only the current offerings, but in the long run also determines the future product portfolio. In order to have long-term success all organizational changes have to be adjusted to meet the customer’s demands. Through consultation Bruestle leads you quickly and directly to a thorough analysis of these subjects. With concrete answers to the questions crucial to your success: Who are my (potential) customers? Does my product portfolio meet the needs of my customers? And how can I synchronize both even better in the future?
Bruestle structures its consultation in the fields marketing & logistics into five single steps: